Birdleaf
+ 1 646 239 2157
Welcome to Birdleaf Strategy & Consulting
Strategic brand planning from research and positioning to brand fundamentals, briefing and execution.
One day during a game of charades, Johanna was stumped by her son's gesture for "feather" ... until time was up and he shouted out "bird leaf!"
This moment embodies Birdleaf's purpose: to bridge viewpoints and differences in order to unlock insights and imaginative ideas that can only come from seeing the world through fresh eyes.
JOHANNA SALAS
Brand Strategy & Research Lead
I bring creative problem-solving, a balance of empathy and objectivity, and natural curiosity to my work. I’m an expert in planning and positioning of global and local brands in diverse categories.
My international experience, interest in popular culture and current events, and cultural fluidity broaden my perspective. I find connections between seemingly unrelated topics, unearth insights that help brands forge meaningful connections with people, and collaborate with clients to bring our strategic vision to life.
Contact me when you need...
967 Lincoln Place
Brooklyn, NY 11213
+ 1 646 239 2157