Birdleaf

+ 1 646 239 2157

Welcome to Birdleaf Strategy & Consulting


Strategic brand planning from research and positioning to brand fundamentals, briefing and execution.

One day during a game of charades, Johanna was stumped by her son's gesture for "feather" ... until time was up and he shouted out "bird leaf!"

This moment embodies Birdleaf's purpose: to bridge viewpoints and differences in order to unlock insights and imaginative ideas that can only come from seeing the world through fresh eyes.

JOHANNA SALAS

Brand Strategy & Research Lead

I bring creative problem-solving, a balance of empathy and objectivity, and natural curiosity to my work. I’m an expert in planning and positioning of global and local brands in diverse categories.


My international experience, interest in popular culture and current events, and cultural fluidity broaden my perspective. I find connections between seemingly unrelated topics, unearth insights that help brands forge meaningful connections with people, and collaborate with clients to bring our strategic vision to life.

Contact me when you need...

  • Qualitative research design, execution, moderating, analysis, and reporting
  • To bridge diverse and disparate data into a cohesive narrative and approach
  • To diagnose business issues and the role of communications as a leverage point
  • To map internal and external paths to strategy execution
  • Brand strategy and positioning
  • Workshop design and leadership
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967 Lincoln Place

Brooklyn, NY 11213

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+ 1 646 239 2157